Magazine advertisement 3

Language: This album advertisement is laid out in the format of a playing card, which is unconventional for an album advertisement. The name of the album is Empire, and the albums name is shown on a red ribbon. This is because the word empire is associated with royalty, and red is one of the royal colours. The layout is quite traditional as the font at the bottom is basic, however in the middle where it says the band's name, the font stands out as it is large and bold. This has been done to attract the attention of its target audience.

Ideology: It is interesting that the band doesn't actually feature on this advertisement. It is conventional for bands of the indie genre to do this, as their looks are generally not used to partly promote their music or albums like other genres.

Institution: The institution producing this advertisement is Columbia records.

Audience: The audience for this magazine advert is a mainstream one, predominately male and in their late teens to mid 20s. The band Kasabian are regularly featured in mainstream indie music magazines like NME and Q, therefore are likely to have the same target audience as these magazines, which are young adult males. It is likely to appeal to people who have a high interest in music, and to people who have an indie sense of style.

Representation: The comments and ratings at the bottom give some picture as to the way this magazine advert is represented. The fact it has been given good ratings shows it is being represented in a positive light, which also encourages the target audience to buy it.