Magazine advertisement 2

Language:The first thing I noticed on this media text is the artist is presented like she is royalty. This is done with the use of the gold background, by the fact she is dressed in white and she has lots of bling. The colour of the font is also gold to match the theme, and the font itself is the typically old fashioned and associated with royalty. The audience can tell she is sitting on a throne, however it is blurred out. This may have been done to show it is like a dream world. This particular media text is unconventional because its outlandish, but this is because the artist Gwen Stefani has a particulary unique streak. However it is conventional in the way that in the lower left hand corner it has a picture of the actual album cover, showing the audience what to look for when they go to buy it in shops. This also keeps the theme consistant, as it is important to do this in order to sell.

Institution: The institution producing this media text is Gwen's record label Universal. This also indicates this advert is aimed at a mainstream audience as universal is one of the big four, which are the four biggest record labels in the world.

Ideology: The fact that an unconventional theme of royalty has been used shows the institution are trying to present the artist as being unique, to uphold her media image.  It also says at the bottom "Love.Angel.Music.Baby" which is the title of the album. The fact that she is sitting on a throne with lots of bling shows that she is being presented in a way which shows she is supposed to be there, and showing she is worth alot.  It is also typical that popstars are shown with lots of bling, especially very successful ones who appeal to mainstream audiences.

Audience: The target audience for this album is young women, between the ages of about 18-24. It is particularly aimed at those who have a unique sense of style, are interested in fashion and like to stand out from the crowd. The artist Gwen Stefani also released her own clothing line around the time this album was released, this shows that her fans are interested in fashion unique style.

Representation: The artist is represented in a way which shows her as being well off and spoilt, due to the way she is sitting on the throne. She also has lots of bling with shows she is worth a lot of money, and perhaps causes her fans to look up to her.