This shows the typical conventions of a digipak, involving three parts on each side, and two CDs. This one is a conventional digipak as it features a photo of the artist, which is also conventional for the particular genre of the digipak, which is RnB. The use of the colour red on this album shows romance, especially as there are red roses. But on the cover the artist is represented as being quite dangerous and seductive as she has red hair and red lipstick on, The audience for this product is likely to be a mainstream one as the genre is RnB, and the artist appeals to young girls between their late teens and early 20s.
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