Audience feedback

These are some examples of the audience feedback questionaires I got people within my target audience to fill out on microsoft word.

Digipak final

Magazine advert final

Magazine advert updated

Full draft two.wmv

Digipak draft 1-front cover

This is my first draft of my front cover for my digipak. It still needs a lot more work, and I am trying to keep the same theme with colour/fonts as my magazine advertisement, to show consistancy. I am planning to do this by keeping a neutral cream coloured background, using similar photos of my artist and using the same fonts and font colours.

Digipak analysis 3

This shows the typical conventions of a digipak, involving three parts on each side, and two CDs. This one is a conventional digipak as it features a photo of the artist, which is also conventional for the particular genre of the digipak, which is RnB. The use of the colour red on this album  shows romance, especially as there are red roses. But on the cover the artist is represented as being quite dangerous and seductive as she has red hair and red lipstick on, The audience for this product is likely to be a mainstream one as the genre is RnB, and the artist appeals to young girls between their late teens and early 20s.

Digipak analysis 2

This particular digipack appears rather gothic therefore gives the impression it has a niche audience of people with a gothic sense of style. Because of the dark colours used it gives the impression of a depressed nature, and suggests that the songs on the album will be quite dark. The fact that the artist is also wearing a black suit also links to the idea of funerals, which relates back to my point I made about how this digipack appears to have a dark nature about it. It follows conventions for the gothic genre, with the excessive use of the colour black, the fact that the artist has white face paint on, and the fact that the title of the album is 'Myth' in a red coloured font.

Digipak analysis 1

This digipak is simplistic as it only features a picture of an acoustic guitar, which matches the name of the album. The band Oasis are also well known for their use of acoustic guitars, which is conventional for their genre which is Indie. They are also known for being simplistic and not focused on media image like many other artists, and this may explain why this digipak does not feature a picture of them.

It seems that this particular digipack is aimed at a specific, more niche audience rather than Oasis's usual mainstream audience. This is because it is a specifically acoustic album, therefore may only appeal to those who are proper indie fans. The ideology behind this particular digipak also seems to show that it isn't the media image that is important, and the music is the only important thing. This is shown by the fact there is only a picture of a guitar and not of the band themselves, which is also a convention for indie artists and bands.

Magazine advertisement 3

Language: This album advertisement is laid out in the format of a playing card, which is unconventional for an album advertisement. The name of the album is Empire, and the albums name is shown on a red ribbon. This is because the word empire is associated with royalty, and red is one of the royal colours. The layout is quite traditional as the font at the bottom is basic, however in the middle where it says the band's name, the font stands out as it is large and bold. This has been done to attract the attention of its target audience.

Ideology: It is interesting that the band doesn't actually feature on this advertisement. It is conventional for bands of the indie genre to do this, as their looks are generally not used to partly promote their music or albums like other genres.

Institution: The institution producing this advertisement is Columbia records.

Audience: The audience for this magazine advert is a mainstream one, predominately male and in their late teens to mid 20s. The band Kasabian are regularly featured in mainstream indie music magazines like NME and Q, therefore are likely to have the same target audience as these magazines, which are young adult males. It is likely to appeal to people who have a high interest in music, and to people who have an indie sense of style.

Representation: The comments and ratings at the bottom give some picture as to the way this magazine advert is represented. The fact it has been given good ratings shows it is being represented in a positive light, which also encourages the target audience to buy it.

Magazine advertisement draft 1

I am cosidering having a colour theme of black and cream, in order to match the video on the sections where my artist is performing. I still have a lot to add to this, as I will need a picture of the album cover which I am yet to complete, and I also need to add the album title and reviews from music magazines.

Magazine advertisement 2

Language:The first thing I noticed on this media text is the artist is presented like she is royalty. This is done with the use of the gold background, by the fact she is dressed in white and she has lots of bling. The colour of the font is also gold to match the theme, and the font itself is the typically old fashioned and associated with royalty. The audience can tell she is sitting on a throne, however it is blurred out. This may have been done to show it is like a dream world. This particular media text is unconventional because its outlandish, but this is because the artist Gwen Stefani has a particulary unique streak. However it is conventional in the way that in the lower left hand corner it has a picture of the actual album cover, showing the audience what to look for when they go to buy it in shops. This also keeps the theme consistant, as it is important to do this in order to sell.

Institution: The institution producing this media text is Gwen's record label Universal. This also indicates this advert is aimed at a mainstream audience as universal is one of the big four, which are the four biggest record labels in the world.

Ideology: The fact that an unconventional theme of royalty has been used shows the institution are trying to present the artist as being unique, to uphold her media image.  It also says at the bottom "Love.Angel.Music.Baby" which is the title of the album. The fact that she is sitting on a throne with lots of bling shows that she is being presented in a way which shows she is supposed to be there, and showing she is worth alot.  It is also typical that popstars are shown with lots of bling, especially very successful ones who appeal to mainstream audiences.

Audience: The target audience for this album is young women, between the ages of about 18-24. It is particularly aimed at those who have a unique sense of style, are interested in fashion and like to stand out from the crowd. The artist Gwen Stefani also released her own clothing line around the time this album was released, this shows that her fans are interested in fashion unique style.

Representation: The artist is represented in a way which shows her as being well off and spoilt, due to the way she is sitting on the throne. She also has lots of bling with shows she is worth a lot of money, and perhaps causes her fans to look up to her.

Full draft one.wmv

This is my first draft of my full video, however there are still quite a few changes I want to make. Now that I have put it together I am going to see which special effects I may be able to add, as I am considering making some of the shots black and white, or making some of them slow motion. I have also noticed in the parts where my artist is singing it is slightly out of time with the lyrics, so I am going to try to correct this issue on the edit suite. I have also changed some of the shots from my original storyboard, particularly towards the end of the video. This is because I initially thought my original plan would make the video too long to fit in with the music, however I later found that I had some gaps which needed filling in. Luckily whilst doing my previous filming I had filmed a range of good shots which I had previously not used, and I tried and tested them until I found the ones which I feel fit in with the music perefectly.