Target audience

From the research I have gathered, I have decided my target audience will be female as 11 out of the 12 respondants are female. Also because my artist is a female solo singer, this is also more likely to appeal to females as well. My chosen genre of Pop rock is also likely to appeal to my target audience as three of my poll respondants chose Pop as their faveriote genre, and five of them chose Rock. I therefore decided that in order to appeal to a mainstream audinece that I should combine the two and use the genre of Pop rock. From the results of my poll I have seen that the majority of respondants are aged 18-25. From this I have decided that this age range will be the age range of my target audience, as the genre and narrative in my video are most likely to appeal to this age range too, partly due to the fact the narrative centres around a young couple.