Media short edit 4.wmv

Magazine advertisement analysis 1

Language: The first thing I noticed relating to the media language of this text is that the photograph is black and white. Black and white is conventionally used when the artist is trying to portray the image of being dangerous and daring. I also noticed that the font on "Rihanna The new album" is in a similar font to the one used on prisoner's number placards. This reinforces the image that the artist is rebellious and dangerous. The colour of the font used on "Russian Hard Roulette" is in red which is also a colour that signifies danger. The use of the word "Hard" also gives the artist a rough image.

Institution: The institution for this advertisement is Island Def Jam, Rihanna's record label. This particular record label is known for signing R'n'B artistists in particular such as Rihanna.

Ideology: The first thing which comes to mind is the artist is portrayed in a typical gangsta type image, with the use of black and white and "Russian Hard Roulette".  She also appears dangerous because it says "Rated R" underneath the image of her. In the USA, rated R is a level of classification for media products such as films, DVDs and albums. Its is also the classification that is usually given to the media products with the most violence or adult content. The use of this portrays her as having the image of being dangerous and daring. It is also a play on words as the artist is called Rihanna and then it says "Rated R" which is also the first letter of her name.

Audience:  The audience for this particular album advertisement is between the ages of about 17-25,  as the record company have attempted to give the artist a more adult appeal, as it has a parental advisory warning on it. The target audience is mainly female, however from this advertisement it appears that its is aimed at tomboys because she portrays a masculine image with her short hair and the use of dark clothing. This may also be an attempt to appeal to more males too, as the typical image of the artist is girly rather than the image that is portrayed on this advertisement.

Representation: As well as being portrayed as dangerous, she also portrays a very gothic image with the use of dark clothing, heavy make up and jewllery. However she also portrays the stereotypical female R'n'B artist image, as it is typical for female R'n'B artists to be wearing a lot of jewllery, particularly rings.  By wearing the rings she is representing the stereotypical 'bad girl' gangsta image, and this is possibly a reflection on the songs featured on the tracklist. The songs on this album are also generally darker with more adult content than Rihanna's previous albums.

Media short edit 3.wmv

This is a rough draft of the first part of my video. I have noticed that the beginning is slightly out of sync with the song, therefore I will be making amendmants to that in due course.

Target audience

From the research I have gathered, I have decided my target audience will be female as 11 out of the 12 respondants are female. Also because my artist is a female solo singer, this is also more likely to appeal to females as well. My chosen genre of Pop rock is also likely to appeal to my target audience as three of my poll respondants chose Pop as their faveriote genre, and five of them chose Rock. I therefore decided that in order to appeal to a mainstream audinece that I should combine the two and use the genre of Pop rock. From the results of my poll I have seen that the majority of respondants are aged 18-25. From this I have decided that this age range will be the age range of my target audience, as the genre and narrative in my video are most likely to appeal to this age range too, partly due to the fact the narrative centres around a young couple.