One of the big influences on my inspiration to do the theme of domestic violence for my music video was an ad campaign based on domestic violence which occurs in relationships between young people. I thought it would be a good theme to choose as it is a topic which is rarely touched upon in music videos, so it makes my video unconventional and unique, and for this reason there is likely to be space for it in the market. The couple in my video are also a young couple as I was inspired by the ad campaign, as domestic violence has only recently been recognised as something which occurs in younger couples too.
My video will also follow conventions of the pop rock genre as the artist will be seen as looking back on her past experiences in this abusive relationship, as it is a convention of this genre for the artist to be looking back on unfortunate past experiences they have had in their videos, and it is also a convention for them to be singing about an issue which means a lot to them. For example in Kelly Clarkson's video for "Because of you" she is looking back on how her parent's divorce affected her as a young child, which is an event that really occured in the artist's life. The example of this is shown here:
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